The Truth About Southern Oregon’s “Diversity Problem”

Southern Oregon, Willamette Valley’s baby brother, is actually nothing like the Willamette Valley at all. Yes, they do have some Pinot Noir there, but…

Southern Oregon’s real claim to fame is their diversity!

This is both an exciting appeal and a major drawback for Southern Oregon’s wine industry. How do you market: EVERYTHING?!

Watch this snippet of Nate Wall of Troon Vineyard and Terry Sullivan of Upper Five Vineyard as they share their firsthand thoughts on Southern Oregon’s diversity and the “problems” that come with it.

Plus, Terry shares what he believes to be a super important part of the solution. (And it’s not just doubling down on Tempranillo or Grenache!)

Check it ⬇️